Philosophy 

Our company is built on fundamental pillars: passion, ambition, flexibility, focus on people and the team and durability.  These values not only guide our every decision and action but also define our identity and ways of operating. 

Passion: The energy that spurs us on

Every product we create derives from passion. It is this driving force that fuels our creativity, inspires innovation and pushes us to constantly improve. Passion allows us to face every challenge with enthusiasm and dedication, guaranteeing products of the highest quality. This commitment results in items that not only meet, but exceed our customers’ expectations.

Ambition: pushing the limits 

For almost 80 years, our ambition has driven us to push our limits and explore new horizons. We are never satisfied with the present; we always look forward, striving for excellence in everything we do. For us, tradition is a pillar to stand on, but also a compass that guides us in the present and points us in the right direction for the future. Our history, which began 79 years ago, provides us with a solid foundation on which to build our tomorrow. It teaches us the importance of loyalty to the values handed down to us by our founders. At the same time, we are constantly looking for new solutions and technologies that allow us to continuously improve our products and services. We invest in research and development to stay abreast of the latest trends and thus ensure market competitiveness.

Flexibility: Adapting to Innovate

In an ever-changing world, flexibility is the key to our success. We are ready to adapt quickly to new customer and market requirements, offering customised and tailor-made solutions. Our ability to respond promptly to challenges allows us to stay ahead of the game and meet our customers’ expectations.

People at the Centre: Our Most Valuable Resource

We firmly believe that people are our most valuable resource. We invest in their development and well-being, creating an inclusive, safe and stimulating working environment. We want every person in our team to be able to grow and fulfil themselves, contributing their talent and commitment to our collective success.

“Made to Last for Years”: A Commitment to Durability and Sustainability

‘Made to last for the years’ goes beyond a catchy pay-off. Our mission is to create appliances that are designed to stand the test of time. We pride ourselves on offering reliable, long-lasting products made from quality materials, having a clean and essential design and with meticulous attention to detail. Durability is not only a product characteristic, but also part of a broader corporate vision focused on sustainability. In this context, we are committed to producing goods that not only last but are also made with an eye to environmental and social impact.

A Continuous Commitment

Our history shows that we never stop. We will continue to put people at the centre, to innovate with passion, to be ambitious in our goals and flexible in our strategies. We will create products that last, supporting a vision of sustainability that respects our planet and future generations.